Interview with New Balance - Worldwide Goals

One of my colleagues here at NBwebexpress.com sent me this extremely detailed interview with three Product Managers from New Balance: one from Japan, one from the United States, and one from EMEA (Europe-Middle East-Africa). The interview comes from hypebeast.com, a "street fashion" website that discusses the latest news in up and coming fashion.

This article is long, however the details and perspectives of these professionals should keep you reading. It's very interesting to see points of view from three different areas of the globe, and it's amazing to read about how audience directly influences the New Balance brand.

Each area of the world has a specific goal, need and focus; it's up to New Balance to discover the challenges and overcome them. It's a good read for a "snowy" weekend here in the midwest.

--Cassie

New Balance Bamboo Biocool® Tee

We've had some previous posts about the benefits of the new Bamboo fabrication from New Balance, but I had to post again about the new men's and women's Bamboo Biocool® Tee that just arrived on NBwebexpress.com.

A good technical tee is important for training runs, but a tee can't do any good if it's not comfortable. So, the Bamboo Biocool® Tee is the best of both worlds; it's very technical with Biocool® body mapping (moisture wicking technologies that target core heat zones) and the cutting edge Bamboo fabric, but still comfy against your skin with a soft feel.

Check out the new colors for spring, too. They are bright, vibrant and bold, just in time for warmer weather...at last!

--Cassie

NB Fits - Fitness Information Tracking System

What do you currently use to track your fitness progress? A tally chart on your refrigerator? Maybe you keep a journal? Or scribble workouts in your diary...?

Looking for new ways to track your fitness progress? Visit the "one stop" fitness resource of NB Fits and log your training, track your progress, record your achievements, and download workouts all from one site!

And, for anyone who is currently using NB Fits, leave your comments. We want to know how this tracking system is working for you!

Keep in mind you will need to create an account to join; but it's quick, easy and free of charge.

--Cassie

New Balance 1350

Highly technical running shoes can be a little intimidating; there are a lot of technologies that all affect performance, fit and feel during a run. So, how can you be sure a technical running shoe is still a good running shoe? What's all the hype about anyway?

The New Balance 1350 is definitely a New Balance running shoe that deserves the hype. This fast style features the cutting edge technology of full length Abzorb® EX cushioning. This new full length is different from the heel or midsole of Abzorb® EX, it is constructed of interlocked Abzorb® and Abzorb® SBS cushioning.

But it's not just the cushioning that makes the 1350 a good pick for hip distance runners, it's the Memory Foam lining around the ankle for support, and the seamless Phantom Liner that reduces the weight of the shoe; all technologies work together for the ultimate running experience.

Sometimes the hype is right, and the 1350 is proof in the product!

--Cassie

New Balance Camisole Bra Top

It's time to talk Sports Bras. New Balance is rolling out an incredible line of performance bra tops for women of all shapes and sizes. Now, there are more choices than just your standard cotton or spandex bra top and/or sports bra.

The New Balance Camisole Bra Top features precise cup sizing, adjustable hook and loop straps for custom comfort, and spacer cups for moisture management and modesty. But what do all of these features mean anyway?

Precise Cup Sizing: Say goodbye to small, medium and large when it comes to sports bras. Now you can find a sports bra that matches the same sizing as your everyday bra. The more accurate the fit, the better you will perform.

Adjustable Hook and Loop Straps: Make it easy to adjust the bra to fit your specific body frame. The hook and loop feature makes it easy to move and fit; so no more fumbling around with awkward latches or ill-fitting elastic.

Spacer Cups: This feature makes the camisole fit and feel like a regular bra. The cups offer fantastic support for larger busted women and some added coverage when wearing the bra alone. You should feel confident and comfortable when working out, and the camisole bra top does just that; keeps you looking and feeling good.

The camisole bra top isn't perfect for every activity or every body type. Women with a medium to larger size bust will get the best fit and feel from the camisole bra top. This top is also designed for low to medium impact activities; so, play golf, go to yoga class, walk, or even do some light jogging, but this top is not for marathon training.

More styles and fits coming soon, be sure to check back if you're in the market for your perfect fit!

--Cassie