Tuesday, March 27, 2012

Barefoot-inspired comfort isn’t just for running anymore.

Just a little over a year ago the first Minimus styles made their debut with high praise from runners. Since then, the popularity of minimalist shoes has grown. Minimalist runners wanted options for post-run and training days, while other athletes wanted to enjoy the same barefoot experience for their workouts that their running friends did.

To meet this increasing demand for the “less is more” lifestyle, New Balance has expanded the Minimus collection. Today, in addition to running and trail styles, the Minimus line includes apparel, cross-trainingshoes, multi-sport shoes, casual/everyday styles -- even Kids' Minimus shoes.

Regardless of the style you choose, you’ll notice the comfort they provide the moment you try them on. Designed with a wider toe box and lower stack height, the Minimus mimics the natural shape of the foot. For runners, this allows the foot to naturally expand upon impact and encourages a midfoot strike. Minimus is also incredibly lightweight – almost 50% lighter than traditional lightweight shoes.

For the purist minimalist runner, New Balance has taken Minimus a step further. This month it launched the Minimus Zero. Featuring a 0mm heel-to-toe drop (the original Minimus styles have a 4mm drop), it provides a more natural fit for runners seeking an even closer-to-the-ground experience.

Whichever Minimus style you choose, it’s important to note that this product should be introduced slowly into a running exercise routine. New Balance recommends limiting initial use to 10% of overall running workouts and very gradually increasing time and distance. For more information on how to use Minimus, visit our Good Form Running section on newbalance.com/goodformrunning.

To learn more about the complete Minimus line, visit shopnewbalance.com/minimus.

-- Shoe Girl

Note: This product increases the strain on the foot, calf, and Achilles tendon. Overuse of this product or use for activities outside of running and walking may increase the risk of sustaining injury.