Tuesday, March 27, 2012

Barefoot-inspired comfort isn’t just for running anymore.

Just a little over a year ago the first Minimus styles made their debut with high praise from runners. Since then, the popularity of minimalist shoes has grown. Minimalist runners wanted options for post-run and training days, while other athletes wanted to enjoy the same barefoot experience for their workouts that their running friends did.

To meet this increasing demand for the “less is more” lifestyle, New Balance has expanded the Minimus collection. Today, in addition to running and trail styles, the Minimus line includes apparel, cross-trainingshoes, multi-sport shoes, casual/everyday styles -- even Kids' Minimus shoes.

Regardless of the style you choose, you’ll notice the comfort they provide the moment you try them on. Designed with a wider toe box and lower stack height, the Minimus mimics the natural shape of the foot. For runners, this allows the foot to naturally expand upon impact and encourages a midfoot strike. Minimus is also incredibly lightweight – almost 50% lighter than traditional lightweight shoes.

For the purist minimalist runner, New Balance has taken Minimus a step further. This month it launched the Minimus Zero. Featuring a 0mm heel-to-toe drop (the original Minimus styles have a 4mm drop), it provides a more natural fit for runners seeking an even closer-to-the-ground experience.

Whichever Minimus style you choose, it’s important to note that this product should be introduced slowly into a running exercise routine. New Balance recommends limiting initial use to 10% of overall running workouts and very gradually increasing time and distance. For more information on how to use Minimus, visit our Good Form Running section on newbalance.com/goodformrunning.

To learn more about the complete Minimus line, visit shopnewbalance.com/minimus.

-- Shoe Girl

Note: This product increases the strain on the foot, calf, and Achilles tendon. Overuse of this product or use for activities outside of running and walking may increase the risk of sustaining injury.

Wednesday, February 8, 2012

Meet the new lightweight champions: The New Balance 890v2 and 1080v2

Lightweight has been a hot trend in running shoes lately. But the challenge has been how to get that lightweight feel without sacrificing cushioning for comfort. New Balance has achieved this with two new versions of its popular running shoes: the 890v2 and 1080v2.

Originally created to meet the competitive requirements of world-class runners and Team New Balance members Andy Baddeley and Jenny Barringer Simpson, the 890v2 features REVlite, New Balance’s proprietary cushioned midsole material that provides the premium responsiveness and durability of comparable foams -- but 30% lighter. The result is a running shoe that delivers a comfortable ride in a speedy, lightweight package.

What’s new in this version is a slightly lower heel height that creates a more natural foot position. In addition, New Balance reworked some of the geometries of the original to eliminate what wasn’t needed, reducing the shoe’s overall weight.

The 1080v2 is just as strong a performer. Though it’s not technically a lightweight shoe, it does bring a whole new level of lightweight performance to a popular neutral cushioning trainer. The secret is N2 technology. N2 is a low-profile material that provides premium cushioning with the extra weight.

Similar to the 890v2, New Balance also lowered the heel of the 1080v2 4mm to bring it closer to the ground.

Whether you prefer a lightweight trainer or a neutral cushioned shoe that happens to also be lightweight, join the lightweight movement and learn more about the 890v2 and 1080v2. They’re both available now at shopnewbalance.com.

-- Shoe Girl

Tuesday, January 24, 2012

The Custom US993: New Balance’s heritage running shoe, made just the way you want it.

In 2011, New Balance launched its first-ever custom shoe, the Custom US574. Response to the shoe was overwhelming, prompting New Balance to welcome in 2012 with a new model, this time based on a high performance running shoe: the Custom US993.

A member of the heritage 990 running series, the 993 is built for high-mileage runners with a dynamic combination of responsive cushioning materials and a durable outsole that is designed to last. All of these qualities can be found in the Custom US993 version as well.

Available in 23 base colors and multiple widths, the Custom US993 allows you to customize 19 different areas of the shoe, from the heel to the laces, in the colors of your choice.

You also have the option of including a personal message on the left and right heels of the shoe so you can truly make your pair of US993s all your own.

New Balance's custom shoes are Made in the USA. That means you get them fast—typically in as fast as 4-8 business days. It also means you can count on high-quality American craftsmanship in every pair you order.

To test out the custom shoe tool, visit shopnewbalance.com/us993. You’ll have the option of saving your design, purchasing it, or sharing it via Facebook, Twitter or email.

Or, if you need inspiration, visit the 993 Design Gallery to view custom shoes created by other customers. If you see something you like, you can even order a version in your size.

So test out your design skills and create a premium running shoe that reflects your unique style. Visit the Custom US993 design tool today.

-- Shoe Girl