Monday, October 6, 2008

New Balance and Susan G. Komen for the Cure®

October is the month to think pink and more importantly think about the cure for breast cancer. Over the past 19 years New Balance has been proud to partner with Susan G. Komen for the Cure® in the fight against breast cancer. Susan G. Komen for the Cure® symbolizes what it's all about. “Susan G. Komen” reminds us of Nancy G. Brinker’s promise to her sister Susan to do everything in her power to spare others the agony of breast cancer. “For the Cure” reaffirms the vision of a world without the disease. The name conveys the original promise quickly and simply...Susan G. Komen = the Cure.

To show our support for the Cure, New Balance has the Lace Up for the Cure ® Collection. Each time you buy footwear, apparel or an accessory from the Collection, 15% of the proceeds goes towards the Cure. If you lace up for a run or walk, check out the WR768KM, the Official Shoe of the Komen Race for the Cure ®. It’s a comfortable, lightweight running shoe that will inspire you to get moving. And it’s featured in's Breast Cancer Product Guide this month.

Also, in honor of the month, now through October 31 you can get a free women’s cap with any Lace Up for the Cure ® $50 order right here on The cap is a stylish and fun way to show your spirit for the Cure! Lace up today! Together we’ll keep going stronger.