Monday, July 18, 2011

For better results, just look in the mirror.

You see them every day. The guys at the gym who make you cringe because, by the way they sling around their weights, you just know they’re going home with an injury.

You, on the other hand, are careful. Checking yourself in the mirror. Making sure you don’t overextend your movements. That’s because you know that to get the most out of your workout, you have to maintain proper form. Well now you have another tool to help you do it—the Align collection from New Balance.

Designed just for men, Align features strategically placed graphic bands on the sleeves, chest, abdomen and back so you can easily check yourself in the mirror. You’ll see where you need to be to maximize the movement of upright rows, military presses, bicep curls and more.

The lines are visual cues that ensure you maintain proper form, focus your attention and push your workout further. It’s a difference you’ll see not only in the mirror during your workout, but in your body long after.

Will the Align collection help you lift more or lift longer? No. But by helping you make the most of every move, it allows you to work out smarter. Plus it has the moisture-wicking and cooling technologies found in all New Balance men's performance apparel, so you can feel great while you’re focusing on your routine.

Using mirrors to check for proper form may not be anything new, but New Balance has taken that practice a step further with the introduction of the new Align Collection for men. Check out the entire line here. And keep practicing good form.

-- Shoe Girl

Tuesday, July 5, 2011

Fulfill your need for speed.

To improve your time, you can train harder and longer, or simply try out a new pair of shoes. Lightweight shoes have received a lot of attention in the running community recently because the benefits they offer are hard to overlook. They not only provide a streamlined look you’ll want to wear, they can help you:

Run faster. Reducing weight can eliminate precious seconds, or even minutes, off your time on race day.

Run longer. Feeling lighter on your feet also allows you to conserve your energy so you can run longer than you may have in a traditional running shoe.

If you’ve never tried a lightweight running shoe before, New Balance just released an affordable entry into this popular category: the New Balance 690.
New Balance 690

Priced at just $74.99, the New Balance 690 men’s shoe weighs in at 9.8oz and the women’s at just 7.8oz. The synthetic/mesh upper enhances the shoe’s lightweight feel and gives it a modern look that you’ll want to wear for more than just running. But the 690 isn’t all about looks. New Balance’s proprietary Abzorb® cushioning has been added to the heel to reduce impact on heel strike, plus it’s built on a performance outsole that’s designed to last.

Joining the New Balance 690 this season are several other lightweight styles. The popular 890, featuring REVlite—New Balance’s lightest midsole foam to date—returns with new color choices. In between this premium runner and the 690 is the New Balance 790, a strong performer with a sculpted midsole for explosive speed. For competition, New Balance debuts the 1400. With a REVlite midsole and no-sew upper it’s ready to break records.

Whatever level of performance you require, you’ll discover these lightweight runners will make a difference in your runs. Experience the lightweight revolution for yourself with the New Balance 690, available at now.

-- Shoe Girl