Friday, February 1, 2008

Interview with New Balance - Worldwide Goals

One of my colleagues here at sent me this extremely detailed interview with three Product Managers from New Balance: one from Japan, one from the United States, and one from EMEA (Europe-Middle East-Africa). The interview comes from, a "street fashion" website that discusses the latest news in up and coming fashion.

This article is long, however the details and perspectives of these professionals should keep you reading. It's very interesting to see points of view from three different areas of the globe, and it's amazing to read about how audience directly influences the New Balance brand.

Each area of the world has a specific goal, need and focus; it's up to New Balance to discover the challenges and overcome them. It's a good read for a "snowy" weekend here in the midwest.


No comments: