Friday, October 21, 2011

Proudly wear your support for a cure during Breast Cancer Awareness Month

If you’ve browsed the Internet, turned on a TV, or visited a store this month you’ve probably seen the signs…Pink ribbons, pink clothing, pink everything. It’s hard to miss Breast Cancer Awareness month.

This important reminder of prevention, courage and survival is honored at Shop NewBalance with its Lace Up for the Cure® Collection. A line of footwear, apparel and accessories that proudly display the Running Ribbon, the Lace Up for the Cure® Collection offers the best in performance wear and a chance to lend your support: New Balance will contribute 5% of the suggested retail price of sales from the Lace Up for the Cure® Collection with a guaranteed minimum donation of $500,000 each year to Susan G. Komen for the Cure® through 2012.

The collection includes running shoes, toning shoes and walking shoes, so whether you’re attending a Komen walk, race or want to show your support every day, you have a lot of options to choose from.

Through October 31, Shop New Balance is also offering free shipping* with any purchase from the Lace up for the Cure® collection.

Browse the entire collection at today and pick out your favorites. From hats to shoes, you can show your support from head to toe while supporting a great cause.

-- Shoe Girl

The Running Ribbon and Lace Up for the Cure® are registered trademarks of Susan G. Komen for the Cure®.

*Free Shipping with any Lace Up purchase ends October 31, 2011 at 11:59 PM ET. Order must include at least one item from the Lace Up for the Cure Collection to qualify for free shipping. Free shipping applies to UPS Basic Shipping to the 48 Contiguous United States.Free shipping applies to USPS Priority Mail to AK, HI, PO boxes, U.S. Postal Territories, and APO/FPO addresses.

Thursday, October 13, 2011

From plastic bottle to a shoe with personality. Reimagine Recycling with newSKY.

Wait! Before you throw out that plastic water bottle, consider this possibility...Rather than condemning it to sit in an already overloaded landfill, give it a second life as part of a New Balance shoe.

Founded on the principles of Reduce, Reuse and Recycle, the New Balance newSKY is made entirely from Eco-fi – a high quality polyester manufactured from 95% PET plastic bottles. On average, approximately eight bottles creates one pair of newSKY shoes. (Based on 20oz recycled PET bottles.) That’s eight fewer bottles to take up space in a landfill.

Take just one look at the newSKY and you’ll quickly see that environmental benefits are just one of its many charms. It has a contemporary look that makes going casual all the more fun with some styles featuring pops of color on the outsole.

Its lightweight feel will also impress you with the women’s version weighing in a just 4.1 oz and the men’s version at 5.5 oz. Though it’s strictly a lifestyle shoe, designed for casual wear, the New Balance newSKY design borrows elements from the NB Minimus, using a less is more approach to shoe design. The shoe is built on the NB Minimus last and utilizes the same minimal outsole.

The result is a shoe that looks and feels great. And makes you feel good about wearing it!

Whether you decide to own them for looks, comfort or to make a difference, the newSKY is sure to quickly become one of your favorite shoes. Order your pair online now at Shop New Balance.

-- Shoe Girl

*Every pair of newSKY incorporates an average of 8 PET plastic bottles into the upper materials.