Tuesday, January 24, 2012

The Custom US993: New Balance’s heritage running shoe, made just the way you want it.

In 2011, New Balance launched its first-ever custom shoe, the Custom US574. Response to the shoe was overwhelming, prompting New Balance to welcome in 2012 with a new model, this time based on a high performance running shoe: the Custom US993.

A member of the heritage 990 running series, the 993 is built for high-mileage runners with a dynamic combination of responsive cushioning materials and a durable outsole that is designed to last. All of these qualities can be found in the Custom US993 version as well.

Available in 23 base colors and multiple widths, the Custom US993 allows you to customize 19 different areas of the shoe, from the heel to the laces, in the colors of your choice.

You also have the option of including a personal message on the left and right heels of the shoe so you can truly make your pair of US993s all your own.

New Balance's custom shoes are Made in the USA. That means you get them fast—typically in as fast as 4-8 business days. It also means you can count on high-quality American craftsmanship in every pair you order.

To test out the custom shoe tool, visit shopnewbalance.com/us993. You’ll have the option of saving your design, purchasing it, or sharing it via Facebook, Twitter or email.

Or, if you need inspiration, visit the 993 Design Gallery to view custom shoes created by other customers. If you see something you like, you can even order a version in your size.

So test out your design skills and create a premium running shoe that reflects your unique style. Visit the Custom US993 design tool today.

-- Shoe Girl