Monday, January 29, 2007

"X-Treme Theme Dominates"

For those of you who caught the X-games this weekend on ESPN, you probably noticed New Balance was an active sponsor this year is Aspen.

Check out this article from a local Colorado newspaper. It discusses the X-Games sponsors and also what spectators found this year at the games. It is dated from this past Friday, Janaury 26, 2007 but gives some great insight into who watched this year.