Monday, April 18, 2011

Take running to the x-treme in NBx apparel.

If you’re an elite or competitive runner you know that to excel at your sport the apparel you choose is just as important as the shoes you wear. Not all running apparel is created equally. One size does not fit all. And what works for casual runners may not be enough for competitive athletes. To respond to the elite runner’s needs, New Balance created NBx.

NBx is a premier line of running footwear and apparel designed with performance-packed technology, from moisture-wicking materials to reflectivity and high visibility accents. The spring NBx collection adds fresh new color combinations and builds on the popular qualities found past seasons.
Available in both men’s and women’s styles, the NBx line includes everything from shorts to jackets that you can mix and match or layer as needed. Most styles are semi-fitted, but some pieces are available in a compression fit as well.

A hallmark of the spring NBx line is X-Static®. This technology consists of silver fibers woven into the material that are anti-static, odor resistant and help you stay cooler in the summer and warmer in the winter. X-Static® also lasts the life of the garment—you can’t wash it out.

Moisture-wicking fabric is also an important quality found in the NBx line. It keeps you comfortable and dry during your toughest workouts. More comfort-boosting technologies found in many of the NBx styles are welded seams that reduce chafing. The NBx Welded Tight, Men’s Half Zip and Women’s Sports Bra and Capri all feature this technology.

Performance apparel may not make you run faster or harder, but to continually beat your personal best you need every advantage you can get. The NBx line from New Balance can help by keeping you focused on your run. Discover the entire line today at

-- Shoe Girl

Monday, April 4, 2011

Schedule your pedicure. The new Aravon sandals have arrived!

The Aravon Quennie
Spring is officially here and that means the new Aravon sandals have arrived. From casual to dressy, New Balance’s Aravon collection has a style for any occasion.

What makes this season different? New Balance has expanded Aravon’s Stridarc Collection to include the Stridarc Strata, an attractive split sole that, like the other styles in the Stridarc Collection, smoothly propels the foot forward, from heel to toe.

 The new styles featuring this technology include the Quinn cross strap thong, the Quinlan adjustable slingback and the Quennie slingback. These classic sandals get a modern upgrade with an expanded color selection that includes foil leather and croc styles.  

If you need a shoe with additional support, meet the Stridarc Wedge Rocker, a rocker sole embedded with a rigid nylon shank for medial arch support. Styles include the Remy, a fun slide; the Rita, an adjustable strap sandal; and the Robin, a modern thong. 

For a night out on the town, the Stridarc has you covered with its heeled rocker models. Styles include the Page slide, the Penelope slide and the Pamela slingback.

The spring line also features new arrivals in the Aravon Power Comfort Collection. With a full ground contact outsole this line offers firm rearfoot motion control, midfoot support and stability in an attractive package.
The Aravon Page
Whether you choose the Stridarc or the Power Comfort Collection, once you slip on a pair you’ll immediately notice the difference between an Aravon style and your run-of-the-mill dress shoe. All insoles in the Aravon sandal line feature a full-length comfort-enhancing Abzorb insole—the same technology found in many New Balance athletic styles. Browse the entire line today and greet spring in your new comfort sandal!

-- Shoe Girl