Monday, June 20, 2011

Run like a girl.

NBx Adapter Sleeveless top

Let’s face it, women. We need different things from running apparel than our male counterparts. Comfort means more to us and we need support in places men simply don’t. Fortunately, running apparel manufacturers like New Balance have listened and taken a closer look at our particular needs.

It all starts with having the right base layer. New Balance recently released a new line of women’s active underwear that provides the moisture-wicking technology, odor resistant fabrics and four-way stretch that make them an excellent choice for women on the run. From undershirts and T-shirt bras to boy shorts, the New Balance active underwear line for women offers the comfort that was once only found in men’s styles.

But it doesn’t stop there. What goes on top is just as effective. The NBx Emissive Short Sleeve top, NBx Adapter Short Sleeve top or NBx Adapter Sleeveless top all feature welded seams to provide support and at the same time reduce chafing. That’s particularly important for long-distance runners, but a comfort bonus that any woman athlete will appreciate.

That same theme has been carried into the NBx Welded Capri pants. Welded side seams, Lightning Dry fabric and odor resistance all provide the confidence and comfort you need to go that extra mile. Runner safety has also been considered with reflectivity built into all of these garments.

Performance is important, but we also want to look good while we’re working hard. The New Balance NBx apparel line delivers with modern style and a figure-flattering fit.

So go ahead and run like a girl. It’s fun and comfortable when you do it in clothing that’s designed just for you!

-- Shoe Girl

Monday, June 6, 2011

Boot camp is no match for this trainer: The New Balance 871.

The inventor of the cross-training category has done it again. Designed to tackle the toughest boot camps, the New Balance 871 cross trainer raises the bar in versatility. Wear it to the gym, outdoors, for walking or weight lifting. It performs equally well wherever you need it.

The secret is the technology that’s built into this sleek, stylish package. New Balance has loaded up this shoe with its premier cushioning material, N-ERGY®, to provide superior shock absorption. Combined with ActevaTM cushioning in the heel, it delivers a smooth ride and easy transition from move to move.

To keep up with the quick side-to-side movements demanded by most fitness classes, the New Balance 871 features a lateral outrigger for the ultimate in stability. The rugged outsole is outdoor-inspired to provide excellent traction on a variety of surfaces, both indoors and out. Plus, its low-profile design provides superior ground contact.

For a shoe that boasts so much technology, it is surprisingly lightweight. The New Balance 871 won’t slow you down. The strategically designed upper eliminates the material, and therefore weight, you don’t need. The result is a fit that feels like a glove and provides support where it is needed most.

Shape magazine recently named the New Balance 871 "Best for Fitness Classes" and it’s easy to see why. Put it to the test for yourself. The New Balance 871 is ready for boot camp. Are you?

-- Shoe Girl