Monday, February 4, 2008

New Balance 768 has arrived!

Attention all of you 767 wearers! The New Balance 768 is here on NBwebexpress.com. I own a pair of the 767's; actually they were my first official pair of New Balance shoes I purchased at NBwebexpress.com. I had worn neutral cushioning shoes for years thinking I had a flawless running gait with no need for extra support. I completely ignored the small pains in my knees and back; I just wrote those discomforts off as "getting older" or "running too hard" or whatever.
But as it turns out, I needed more support. The 767's were perfect for me since they were supportive but not "clunky." I still had that "light" feeling in my toes as I ran.


But, you may wonder, (and I did as well) what makes the 768 different from the 767? Why fix what isn’t broken, right? The 768 has more room in the toe box; so if your feet tend to move in the shoe or your toes tend to feel a little scrunched, this new fit adjusts the feeling. The new N-Durance® Heel Crash Pad also gives a better fit in the heel area, giving you more comfort and shock absorption. You can still count on the comfort and cushioning you've grown accustomed to with the 767, but you now have some added updates to make your running experience even more enjoyable.


So, if you love the 767's, I don't think you'll be disappointed with the 768's. The new features will keep your feet comfortable and well supported so you can concentrate on the miles ahead!

--Cassie

Friday, February 1, 2008

Interview with New Balance - Worldwide Goals

One of my colleagues here at NBwebexpress.com sent me this extremely detailed interview with three Product Managers from New Balance: one from Japan, one from the United States, and one from EMEA (Europe-Middle East-Africa). The interview comes from hypebeast.com, a "street fashion" website that discusses the latest news in up and coming fashion.

This article is long, however the details and perspectives of these professionals should keep you reading. It's very interesting to see points of view from three different areas of the globe, and it's amazing to read about how audience directly influences the New Balance brand.

Each area of the world has a specific goal, need and focus; it's up to New Balance to discover the challenges and overcome them. It's a good read for a "snowy" weekend here in the midwest.

--Cassie

Thursday, January 31, 2008

New Balance Bamboo Biocool® Tee

We've had some previous posts about the benefits of the new Bamboo fabrication from New Balance, but I had to post again about the new men's and women's Bamboo Biocool® Tee that just arrived on NBwebexpress.com.

A good technical tee is important for training runs, but a tee can't do any good if it's not comfortable. So, the Bamboo Biocool® Tee is the best of both worlds; it's very technical with Biocool® body mapping (moisture wicking technologies that target core heat zones) and the cutting edge Bamboo fabric, but still comfy against your skin with a soft feel.

Check out the new colors for spring, too. They are bright, vibrant and bold, just in time for warmer weather...at last!

--Cassie

Thursday, January 24, 2008

NB Fits - Fitness Information Tracking System

What do you currently use to track your fitness progress? A tally chart on your refrigerator? Maybe you keep a journal? Or scribble workouts in your diary...?

Looking for new ways to track your fitness progress? Visit the "one stop" fitness resource of NB Fits and log your training, track your progress, record your achievements, and download workouts all from one site!

And, for anyone who is currently using NB Fits, leave your comments. We want to know how this tracking system is working for you!

Keep in mind you will need to create an account to join; but it's quick, easy and free of charge.

--Cassie

Tuesday, January 22, 2008

New Balance 1350

Highly technical running shoes can be a little intimidating; there are a lot of technologies that all affect performance, fit and feel during a run. So, how can you be sure a technical running shoe is still a good running shoe? What's all the hype about anyway?


The New Balance 1350 is definitely a New Balance running shoe that deserves the hype. This fast style features the cutting edge technology of full length Abzorb® EX cushioning. This new full length is different from the heel or midsole of Abzorb® EX, it is constructed of interlocked Abzorb® and Abzorb® SBS cushioning.

But it's not just the cushioning that makes the 1350 a good pick for hip distance runners, it's the Memory Foam lining around the ankle for support, and the seamless Phantom Liner that reduces the weight of the shoe; all technologies work together for the ultimate running experience.

Sometimes the hype is right, and the 1350 is proof in the product!



--Cassie