Thursday, January 10, 2008

New Balance Runner's Express

There is a section on our site just for runners, titled Runner's Express. You can find inspirational quotes, passages, articles, stories; and you can even leave your story in the "Where in the World Do You Run" section.

Each month we feature a quote from The Runner's Book of Daily Inspiration; A Year of Motivation, Revelation and Instruction by Kevin Nelson. The book is a collection of quotes about running, keeping fit, and what it all means to active folks like you. What I love about this book is that you can relate the concepts of each quote to your everyday life. It's not just for marathoners or regular runners; it's for everyone.

The latest quote on Runner's Express is about New Year's Resolutions (I know, huge surprise there!) but it talks about how to make this year the best year ever, in your running. But, why not make it the best year all around?

"Running is a thing worth doing not because of the future rewards it bestows, but because of how it feeds our bodies and minds and souls in the present. Go out for a run today, and let it be the start of something grand. "

So maybe if you don't run and are thinking about it, this could be the year you jump on the running bandwagon and hit the trails. Like the quote says, don't do it for the future, do it for your health, mind and spirit now.

--Cassie

Monday, January 7, 2008

New Balance Apparel on NBwebexpress.com!

We have some New Arrivals of New Balance apparel on NBwebexpress.com!

These pieces are innovative, comfortable and very fun to wear while you train. Here are a few of my favorites:

Storm Striker Jacket for men/women: A versatile jacket perfect for the elements, the Storm Striker is designed with BIOSHIELD® fabrication for extra weather protection. It's lightweight, great fitting, and features a music pocket for your MP3 player.

Women's 4'' Speed Short: This is a great short for race day with cool colors and a lightweight feel. Plus, this short features Lightning Dry® fabrication to keep you comfortable and dry so you can perform your best.

Men's Speed Tee: Feather-weight with a barely-there feel, the Speed Tee is great for high impact training. And with Spring on the horizon, who can't use a great looking top that keeps you cool? This top features lightweight mesh at center back and shoulders plus Lightning Dry® fabrication.

Tons more pieces have just been added to the site; these few were just the warm-up to a great workout of style!





--Cassie

Wednesday, January 2, 2008

New Balance Running Pants

It's now 2008 and time for those resolutions. If your New Year's resolution is to up your mileage or train no matter the weather, you might want to try the New Balance Reach Trackster pant.

This Reach Trackster pant offers ankle zippers for easy on/off and Lightning Dry® fabrication to wick moisture away from your skin.

Check out Runner's World for the review on the Reach Trackster and how the benefits can improve your stride. And if you are someone (like me) who must coordinate their running outfits, you can pair this with the Kaspian Half Zip for a cool look.

There is no reason why you shouldn't stay warm (and stylish) while reaching your goals in 2008!

--Cassie

Friday, December 28, 2007

New Balance and Girly Girl Sneakers

Some of us (meaning some women) just don't like running shoes or walking shoes from a fashion standpoint. We just need something a little more stylish to accent our wardrobes. And sometimes another pair of heels is just another pair of heels, you need something different. That is were New Balance steps in! According to this article by Sarah Mahoney from MediaPost's Marketing Daily, next fall New Balance will launch NB Inside, a women's line of fashion sneakers.

This new line, along with a new look will feature innovative materials and comfort. "New Balance says NB Inside will sport" 'environmentally preferred materials' inside, 'using the natural cushioning, breathable, and lightweight properties of cork to provide maximum support.' The new shoes will also feature NB's ABZORB® and ABZORB® SBS shock absorbing technologies.

It's about time fashion and comfort came together to create a shoe that looks as great as it feels!

--Cassie

Friday, December 21, 2007

Helping the Homeless get back on their Feet

Anne Mahlum of Philadelphia is not your ordinary 27-year-old marathon runner. While she is dedicated to increasing her mileage and hitting her PR, she is also dedicated to helping local homeless men get back on their feet...in more ways than one. Anne started a Running Club for homeless men in her community. She even asked local businesses to donate clothing and shoes so her runners would have what they needed, "and the support that I received back is so astonishing," she said. Right away she had nine runners join her club.

Her club grew, and more and more men signed up. Soon, the group evolved into more than just a club, but a tight knit community, "this circle that we had just kept growing and growing, and the smiles got bigger, the hugs got tighter, and we started to develop this team, this family," Mahlum said.

As the weeks passed, the members of her club started to gain more than just health benefits, they gained a sense of freedom and increased mental health as well.

According to the article, the Back on My Feet homeless running club has jogged 3,335 miles so far.

This is the time of year to remember those less fortunate. Who would ever have thought that a hobby would turn into such an incredible cause, and improve the lives of homeless people. Anne's story shows us that if you share your passion with others, you can drastically change lives.


Happy Holidays!


--Cassie