New Balance - New Launch - One Day Away!

Tomorrow evening during the NCAA Basketball Tournament, New Balance is set to launch; "LOVE/hate. this is the New Balance."

According to many sources/articles, this is part of a plan to "double athletic footwear and apparel sales in part by tripling the company's spending on marketing."

The campaign depicts every athlete's struggle with their own relationship with running. Running makes you a better athlete, but not every athlete likes to run. That is where New Balance comes in; their mission is to make you LOVE running more with innovative products and exciting technologies.

We'll be in the front of the TV watching and waiting tomorrow.

If you catch the spot, let us know!

-Cassie

Missouri Flood Waters and a BIG Thanks

We would just like to take a moment at NB Web Express to say Thank You for all of the well wishes during the storms and rising flood waters in Missouri, Arkansas and Ohio.

While thankfully our offices in St. Louis were not damaged nor was business restrained, a lot of homes and local businesses were seriously afflicted. Here is an article about the flood waters for more information.

Luckily, the only drawback I felt personally from the flood was a longer commute home; a ten minute drive turned into a 60 minute journey trying to battle lines of re-routed drivers; nothing compared to the devastation some families and local business owners felt.

Thank you again for your kind thoughts and messages!

--Cassie

New Balance to Launch New Campaign

New Balance is upping its advertising game with a new and exciting campaign initiative. More details to be launched March 27th, but here is an article from Adage.com that talks more about this new direction and what we will soon see from New Balance in stores, on television and on the World Wide Web.

--Cassie

New Balance Fitness Monitor Wins 2008 Gear Award

This just in!

The N5 Max Training Monitor has just won the 2008 Great Gear of the Year Award from shapeyou.com! This monitor is perfect for runners in training for specific events; 5K's, marathons, etc.

The monitor is fitness and health focused with an exercise calorie count, heart monitor capabilities, and a target zone visual alert to keep you on track towards your goals.

And the heart monitor chest strap is included with the N5!

I have heard once you run with a monitor you will never go back to running without; I'm sure with these easy to use features, it will be hard to run with anything else!

--Cassie

Music at your Fingertips...and While Running!

There are some new and exciting additions to the Lace Up for the Cure collection; check out the MP3 Holders from New Balance!

I've seen these "holders" at other retailers but none of them have the user-friendly features that these holders offer. The holders have a clear screen so you can monitor your song choice, a comfy adjustable arm band, and a space for the MP3 dial.

With other music holders and devices, you almost have to stop in your tracks to get the song you want...meanwhile your PR time flies by...well not anymore!

Try these new holders and let us know what you think.

And as an added bonus, New Balance will donate 15% of wholesale sales from the Lace Up for the Cure® Collection to Susan G. Komen for the Cure. See site for additional details on contributions and how New Balance is taking the lead to help find a cure for Breast Cancer.

--Cassie