Pint-Size Performers hit the Schoolyard

New Balance Kids 688

The need for performance shoes isn’t limited to adults. Kids can also benefit from the technology, support and durability provided by superior running shoes.

New Balance has applied this philosophy to its line of back-to-school shoes, in particular, the Kids 688 and Kids 790. These pint-size performers offer the same great styles and color choices as their parents’ shoes.

The 790 borrows style features from the upper of the popular adult New Balance 890. The modern look serves an important function, too, providing a soft, yet supportive, fit. Inside, the 790 features New Balance’s proprietary ABZORB® technology in the heel and a C-Cap midsole to reduce the impact of heel strike.

 The 688 also features ABZORB® cushioning in the heel and even more great colors that will stand out in the schoolyard. All white and all black options are also available to meet the requirements of some school dress codes. The choice of closures is just as vast. The 688 is offered with laces, a hook and loop closure and a stretch lace/strap closure.

Both the 688 and the 790 are available in wide widths as well to accommodate growing feet and offer leather/mesh uppers for durability as well as non-marking rubber outsoles.

So, while your kids may still be years away from running their first marathons, they still need shoes that will stand up to their rough and rugged play. The 688 and 790 are two styles that are ready for the challenge. View all the great color combinations available now at shopnewbalance.com.

-- Shoe Girl

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For better results, just look in the mirror.

You see them every day. The guys at the gym who make you cringe because, by the way they sling around their weights, you just know they’re going home with an injury.

You, on the other hand, are careful. Checking yourself in the mirror. Making sure you don’t overextend your movements. That’s because you know that to get the most out of your workout, you have to maintain proper form. Well now you have another tool to help you do it—the Align collection from New Balance.

Designed just for men, Align features strategically placed graphic bands on the sleeves, chest, abdomen and back so you can easily check yourself in the mirror. You’ll see where you need to be to maximize the movement of upright rows, military presses, bicep curls and more.

The lines are visual cues that ensure you maintain proper form, focus your attention and push your workout further. It’s a difference you’ll see not only in the mirror during your workout, but in your body long after.

Will the Align collection help you lift more or lift longer? No. But by helping you make the most of every move, it allows you to work out smarter. Plus it has the moisture-wicking and cooling technologies found in all New Balance men's performance apparel, so you can feel great while you’re focusing on your routine.

Using mirrors to check for proper form may not be anything new, but New Balance has taken that practice a step further with the introduction of the new Align Collection for men. Check out the entire line here. And keep practicing good form.

-- Shoe Girl

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Fulfill your need for speed.

To improve your time, you can train harder and longer, or simply try out a new pair of shoes. Lightweight shoes have received a lot of attention in the running community recently because the benefits they offer are hard to overlook. They not only provide a streamlined look you’ll want to wear, they can help you:

Run faster. Reducing weight can eliminate precious seconds, or even minutes, off your time on race day.

Run longer. Feeling lighter on your feet also allows you to conserve your energy so you can run longer than you may have in a traditional running shoe.

If you’ve never tried a lightweight running shoe before, New Balance just released an affordable entry into this popular category: the New Balance 690.

New Balance 690

Priced at just $74.99, the New Balance 690 men’s shoe weighs in at 9.8oz and the women’s at just 7.8oz. The synthetic/mesh upper enhances the shoe’s lightweight feel and gives it a modern look that you’ll want to wear for more than just running. But the 690 isn’t all about looks. New Balance’s proprietary Abzorb® cushioning has been added to the heel to reduce impact on heel strike, plus it’s built on a performance outsole that’s designed to last.

Joining the New Balance 690 this season are several other lightweight styles. The popular 890, featuring REVlite—New Balance’s lightest midsole foam to date—returns with new color choices. In between this premium runner and the 690 is the New Balance 790, a strong performer with a sculpted midsole for explosive speed. For competition, New Balance debuts the 1400. With a REVlite midsole and no-sew upper it’s ready to break records.

Whatever level of performance you require, you’ll discover these lightweight runners will make a difference in your runs. Experience the lightweight revolution for yourself with the New Balance 690, available at shopnewbalance.com now.

-- Shoe Girl

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Run like a girl.



NBx Adapter Sleeveless top



Let’s face it, women. We need different things from running apparel than our male counterparts. Comfort means more to us and we need support in places men simply don’t. Fortunately, running apparel manufacturers like New Balance have listened and taken a closer look at our particular needs.

It all starts with having the right base layer. New Balance recently released a new line of women’s active underwear that provides the moisture-wicking technology, odor resistant fabrics and four-way stretch that make them an excellent choice for women on the run. From undershirts and T-shirt bras to boy shorts, the New Balance active underwear line for women offers the comfort that was once only found in men’s styles.

But it doesn’t stop there. What goes on top is just as effective. The NBx Emissive Short Sleeve top, NBx Adapter Short Sleeve top or NBx Adapter Sleeveless top all feature welded seams to provide support and at the same time reduce chafing. That’s particularly important for long-distance runners, but a comfort bonus that any woman athlete will appreciate.

That same theme has been carried into the NBx Welded Capri pants. Welded side seams, Lightning Dry fabric and odor resistance all provide the confidence and comfort you need to go that extra mile. Runner safety has also been considered with reflectivity built into all of these garments.

Performance is important, but we also want to look good while we’re working hard. The New Balance NBx apparel line delivers with modern style and a figure-flattering fit.

So go ahead and run like a girl. It’s fun and comfortable when you do it in clothing that’s designed just for you!

-- Shoe Girl

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Boot camp is no match for this trainer: The New Balance 871.

The inventor of the cross-training category has done it again. Designed to tackle the toughest boot camps, the New Balance 871 cross trainer raises the bar in versatility. Wear it to the gym, outdoors, for walking or weight lifting. It performs equally well wherever you need it.

The secret is the technology that’s built into this sleek, stylish package. New Balance has loaded up this shoe with its premier cushioning material, N-ERGY®, to provide superior shock absorption. Combined with Acteva^TM cushioning in the heel, it delivers a smooth ride and easy transition from move to move.

To keep up with the quick side-to-side movements demanded by most fitness classes, the New Balance 871 features a lateral outrigger for the ultimate in stability. The rugged outsole is outdoor-inspired to provide excellent traction on a variety of surfaces, both indoors and out. Plus, its low-profile design provides superior ground contact.

For a shoe that boasts so much technology, it is surprisingly lightweight. The New Balance 871 won’t slow you down. The strategically designed upper eliminates the material, and therefore weight, you don’t need. The result is a fit that feels like a glove and provides support where it is needed most.

Shape magazine recently named the New Balance 871 "Best for Fitness Classes" and it’s easy to see why. Put it to the test for yourself. The New Balance 871 is ready for boot camp. Are you?

-- Shoe Girl

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