Boot camp is no match for this trainer: The New Balance 871.

The inventor of the cross-training category has done it again. Designed to tackle the toughest boot camps, the New Balance 871 cross trainer raises the bar in versatility. Wear it to the gym, outdoors, for walking or weight lifting. It performs equally well wherever you need it.

The secret is the technology that’s built into this sleek, stylish package. New Balance has loaded up this shoe with its premier cushioning material, N-ERGY®, to provide superior shock absorption. Combined with Acteva^TM cushioning in the heel, it delivers a smooth ride and easy transition from move to move.

To keep up with the quick side-to-side movements demanded by most fitness classes, the New Balance 871 features a lateral outrigger for the ultimate in stability. The rugged outsole is outdoor-inspired to provide excellent traction on a variety of surfaces, both indoors and out. Plus, its low-profile design provides superior ground contact.

For a shoe that boasts so much technology, it is surprisingly lightweight. The New Balance 871 won’t slow you down. The strategically designed upper eliminates the material, and therefore weight, you don’t need. The result is a fit that feels like a glove and provides support where it is needed most.

Shape magazine recently named the New Balance 871 "Best for Fitness Classes" and it’s easy to see why. Put it to the test for yourself. The New Balance 871 is ready for boot camp. Are you?

-- Shoe Girl

shopnewbalance.com

Kick back in comfort with lifestyle apparel from New Balance.

While performance is typically the mantra at New Balance, there are times when even the most hard core athlete needs to rest. For those occasions, Shop New Balance has a large selection of lifestyle apparel you can wear after workout, on the weekends, or any time you want to relax.

Men’s and women’s New Balance T-shirts display fun, catchy slogans like “Running Geek”, “High Mileage”, “Sole Mates” or “Race Ya!!” to help you show off your athletic side even when you’re just enjoying a casual day out. Paired with comfy micro fleece pants or roomy sweats, it’s a back-to-basics approach to casual wear that simply makes you feel good.

From top to bottom, the apparel featured in the spring lifestyle line is designed for layering. Start with the New Balance Essential Short Sleeve polo. Add a graphic tee. Then complete it with the New Balance Long Sleeve Crew or Essential Full Zip Hoodie. As the weather warms or cools, you can add or remove layers easily. On bottom, the spring lifestyle line offers a choice of shorts or pants, so you’re covered whatever the weather.

Complete your casual look with one of the new spring lifestyle shoe styles. Or better yet, customize a pair of Custom US574s with colors to match your new look. New color options and women’s sizes are coming soon. Visit the New Balance Custom US574 page often to see what’s new.

To view the entire spring lifestyle line as well as New Balance performance apparel, visit www.shopnewbalance.com.

-- Shoe Girl

shopnewbalance.com

Make your mark on a New Balance Classic. Introducing the Custom US574.

Imagine picking the colors for your shoe. Inserting a personal message. Then having the design you created delivered to your door in just four to eight days. It’s not magic and it’s actually happening today with the launch of the New Balance Custom US574.

This popular, classic style is fully customizable with your choice of eight premium suede options, eight mesh options, nine lace options, ten logo and back-tab options and two midsole/outsole options. You also have the option of adding an embroidered message on the back of each heel—up to eight characters each. That all adds up to several billion possible color combinations!

But what really sets this custom shoe apart from the rest is that it’s made right here in the USA--in a factory in Norridgewock, Maine. In fact, the Custom US574 is the first customizable shoe made in the USA.

Currently, men’s sizes are available for order at shopnewbalance.com. Women’s sizes and additional colors will be added sometime in June 2011. The shoes typically ship in just 4-8 business days from when you place your order, and, like all New Balance shoes, they are available for free returns.

When you login as a customer, you’ll have the option to save your designs, whether you purchase them or not. You can also share your designs with friends and family in the online Design Gallery, through email or social media outlets. There is no limit to how much fun you can have with this tool. So visit shopnewbalance.com today to start experimenting.

I look forward to seeing your designs online soon!

-- Shoe Girl

shopnewbalance.com

Take running to the x-treme in NBx apparel.



If you’re an elite or competitive runner you know that to excel at your sport the apparel you choose is just as important as the shoes you wear. Not all running apparel is created equally. One size does not fit all. And what works for casual runners may not be enough for competitive athletes. To respond to the elite runner’s needs, New Balance created NBx.

NBx is a premier line of running footwear and apparel designed with performance-packed technology, from moisture-wicking materials to reflectivity and high visibility accents. The spring NBx collection adds fresh new color combinations and builds on the popular qualities found past seasons.

 

Available in both men’s and women’s styles, the NBx line includes everything from shorts to jackets that you can mix and match or layer as needed. Most styles are semi-fitted, but some pieces are available in a compression fit as well.

A hallmark of the spring NBx line is X-Static®. This technology consists of silver fibers woven into the material that are anti-static, odor resistant and help you stay cooler in the summer and warmer in the winter. X-Static® also lasts the life of the garment—you can’t wash it out.



Moisture-wicking fabric is also an important quality found in the NBx line. It keeps you comfortable and dry during your toughest workouts. More comfort-boosting technologies found in many of the NBx styles are welded seams that reduce chafing. The NBx Welded Tight, Men’s Half Zip and Women’s Sports Bra and Capri all feature this technology.

Performance apparel may not make you run faster or harder, but to continually beat your personal best you need every advantage you can get. The NBx line from New Balance can help by keeping you focused on your run. Discover the entire line today at shopnewbalance.com.

-- Shoe Girl

shopnewbalance.com

Schedule your pedicure. The new Aravon sandals have arrived!

   

The Aravon Quennie

Spring is officially here and that means the new Aravon sandals have arrived. From casual to dressy, New Balance’s Aravon collection has a style for any occasion.

What makes this season different? New Balance has expanded Aravon’s Stridarc Collection to include the Stridarc Strata, an attractive split sole that, like the other styles in the Stridarc Collection, smoothly propels the foot forward, from heel to toe.

 The new styles featuring this technology include the Quinn cross strap thong, the Quinlan adjustable slingback and the Quennie slingback. These classic sandals get a modern upgrade with an expanded color selection that includes foil leather and croc styles.  

The Aravon Remy

   
If you need a shoe with additional support, meet the Stridarc Wedge Rocker, a rocker sole embedded with a rigid nylon shank for medial arch support. Styles include the Remy, a fun slide; the Rita, an adjustable strap sandal; and the Robin, a modern thong. 

For a night out on the town, the Stridarc has you covered with its heeled rocker models. Styles include the Page slide, the Penelope slide and the Pamela slingback.

The spring line also features new arrivals in the Aravon Power Comfort Collection. With a full ground contact outsole this line offers firm rearfoot motion control, midfoot support and stability in an attractive package.

 

The Aravon Page

Whether you choose the Stridarc or the Power Comfort Collection, once you slip on a pair you’ll immediately notice the difference between an Aravon style and your run-of-the-mill dress shoe. All insoles in the Aravon sandal line feature a full-length comfort-enhancing Abzorb insole—the same technology found in many New Balance athletic styles. Browse the entire line today and greet spring in your new comfort sandal!

-- Shoe Girl



shopnewbalance.com