Monday, February 7, 2011

Want to seriously improve your time?
Take a tip from the pros and lighten up!

Running is serious business. There’s a lot you have to put in if you want to succeed. But sometimes the best way to improve has more to do with removing what you don’t need. That’s the thinking that went into the design of the new 890. Created with input from two members of Team New Balance, Andy Baddeley and Jenny Barringer, it eliminates what you don’t need and reduces the weight of what you do.

What it has that you need: Cushioning, support and stability. You don’t have to sacrifice any of it in this shoe. It’s light without being minimal.

What was eliminated: Things you won’t even miss. The 890 uses a revolutionary new foam compound called REVlite that is 30% lighter than comparable foams, but performs just as well. Diamond-shaped cutouts on the midsole reduce the weight of the shoe and assists with transitions. Even the stitching on the upper was removed in place of lightweight, seamless, molded construction making it the lightest shoe in its class.

Technology is good. But sometimes it’s the absence of it is that can make you better. If you want to run faster, take a tip from the pros. Run lighter in the 890 with REVlite.

-- Shoe Girl

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