Thursday, September 30, 2010

Take 69 seconds today to #fightbreastcancer

As many of you know, October is Breast Cancer Awareness Month. This year we're doing a little something special to kick it off. If you're reading this blog post today, September 30, you may notice that our beloved Shop New Balance website is a little. . . pink.

It took Susan G. Komen for the Cure CEO and Founder, Nancy G. Brinker, approximately 69 seconds to promise her sister, Susan G. Komen, she would do everything in her power to #fightbreastcancer. What can you promise to do in the next 69 seconds at

Why 69 seconds?
Every 69 seconds, a woman dies of breast cancer somewhere in the world. Breast cancer will strike 1.3 million women this year and kill almost 500,000, making it the leading cancer killer of women worldwide – a fact we’re trying to change with the help of others. 69 seconds is about how long it takes to visit and make a promise to drive change by signing a petition to make breast cancer a global priority as a UN millennium goal and educate yourself and others about breast cancer.

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