Tuesday, October 2, 2007

New Balance and Lace Up! on The Ellen DeGeneres Show

Yesterday, October 1 New Balance made an appearance on the Ellen DeGeneres show! Christine Madigan and Chris Mann of New Balance presented a check for $500,000 to Susan G. Komen for the Cure® from NB's sales of the Lace Up for the Cure® Collection. New Balance donates 15% of all purchases from the Lace Up for the Cure Collection to the Susan G. Komen foundation.

Additionally, another check for $100,000 to Komen for the Cure® was presented on behalf of Ellen to help reach her goal of raising $1 million during October's Breast Cancer Awareness Month.

Each member of the audience also received their choice of the W767SV or WA802BP from NB's Lace Up for the Cure® Collection. How's that for an exciting morning!

And in honor of this important month, now through October 31 on NBwebexpress.com , get a free pair of Lace Up! pink laces with each $15 Lace Up for the Cure purchase. The laces are a cute and stylish way to show your support and hope for a cure!


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