Tuesday, September 11, 2007

New Balance and Cocona™

Searching for "greener" fabrics? For fall 2007, New Balance released a new fabric called Cocona™ which is constructed with "coconut shells salvaged from food industry waste." It is created through excessive heating that transforms the shells into activated carbon, which is then fused into polyester fibers. Pretty neat, huh?

This revolutionary fabric uses natural technology to provide evaporative cooling, odor resistance and UV protection.

The men's and women's Cocona Run Zip Neck and men's Cocona Reversible are two styles this fall that feature this cool new fabric.


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