Kick back in comfort with lifestyle apparel from New Balance.

While performance is typically the mantra at New Balance, there are times when even the most hard core athlete needs to rest. For those occasions, Shop New Balance has a large selection of lifestyle apparel you can wear after workout, on the weekends, or any time you want to relax.

Men’s and women’s New Balance T-shirts display fun, catchy slogans like “Running Geek”, “High Mileage”, “Sole Mates” or “Race Ya!!” to help you show off your athletic side even when you’re just enjoying a casual day out. Paired with comfy micro fleece pants or roomy sweats, it’s a back-to-basics approach to casual wear that simply makes you feel good.

From top to bottom, the apparel featured in the spring lifestyle line is designed for layering. Start with the New Balance Essential Short Sleeve polo. Add a graphic tee. Then complete it with the New Balance Long Sleeve Crew or Essential Full Zip Hoodie. As the weather warms or cools, you can add or remove layers easily. On bottom, the spring lifestyle line offers a choice of shorts or pants, so you’re covered whatever the weather.

Complete your casual look with one of the new spring lifestyle shoe styles. Or better yet, customize a pair of Custom US574s with colors to match your new look. New color options and women’s sizes are coming soon. Visit the New Balance Custom US574 page often to see what’s new.

To view the entire spring lifestyle line as well as New Balance performance apparel, visit www.shopnewbalance.com.

-- Shoe Girl

shopnewbalance.com

Make your mark on a New Balance Classic. Introducing the Custom US574.

Imagine picking the colors for your shoe. Inserting a personal message. Then having the design you created delivered to your door in just four to eight days. It’s not magic and it’s actually happening today with the launch of the New Balance Custom US574.

This popular, classic style is fully customizable with your choice of eight premium suede options, eight mesh options, nine lace options, ten logo and back-tab options and two midsole/outsole options. You also have the option of adding an embroidered message on the back of each heel—up to eight characters each. That all adds up to several billion possible color combinations!

But what really sets this custom shoe apart from the rest is that it’s made right here in the USA--in a factory in Norridgewock, Maine. In fact, the Custom US574 is the first customizable shoe made in the USA.

Currently, men’s sizes are available for order at shopnewbalance.com. Women’s sizes and additional colors will be added sometime in June 2011. The shoes typically ship in just 4-8 business days from when you place your order, and, like all New Balance shoes, they are available for free returns.

When you login as a customer, you’ll have the option to save your designs, whether you purchase them or not. You can also share your designs with friends and family in the online Design Gallery, through email or social media outlets. There is no limit to how much fun you can have with this tool. So visit shopnewbalance.com today to start experimenting.

I look forward to seeing your designs online soon!

-- Shoe Girl

shopnewbalance.com